Dave Foy Presents

No Fear Funnels DIY
Learn how to plan, design, build and manage highly effective sales funnels for yourself and your clients using WordPress and Elementor

All sales are final

Whether you’re a non-coder designer who builds with Elementor, or an old school hand-coder like myself, there’s no denying the market for web design has shifted significantly.

In recent years, the new crop of drag-n-drop page builders have lowered the barrier of entry to the web design world.

Consequently, the market has been flooded with amateur “designers” who, in turn, have driven the price of web design down lower than it’s probably ever been before.

Every week the market becomes more and more competitive, and chances are you may have found it hard to charge as little as a $1000 for a full website, let alone command premium rates.

They don’t realize it, but those “designers” building pretty websites are completely missing the point...

It’s no longer enough to focus on design alone.

These days, practically anyone with a laptop and access to pre-configured layout templates can build a visually appealing website in a matter of hours.

What separates those web designers making considerable consistent income from those that are just barely scraping by, is their ability to plan, design, and build highly optimised, automated websites that generate leads and sales on autopilot.

Ready to give yourself a competitive advantage?

Want to 3x, 5x, or even 10x your rates—using tools you already use every day?

The first step is understanding sales funnels and how you can add immeasurable value when you learn how to plan, design, build, and manage them for you clients.

A sales funnel is a multi-step marketing experience that attracts ideal prospects, nurtures them, and ultimately converts the most engaged among them into paying clients and customers, who in turn, become brand ambassadors.

If you’ve just read the words sales and marketing and they’ve immediately conjured up images of loud, brash smarmy gits shouting at the camera while riding along in their self-driving Teslas….

Know that I’m about as far away from that mental image as you can get!

The very best sales funnels are built on three things:

Relationships

If you want to build a rock solid foundation for your business — and help your clients do the same — it’s essential to realise you’re playing the long game. Spending time getting to know your subscribers, understanding their interests, and nurturing the relationship by sending them emails packed with…

Value

This is the stuff great relationships are made of. Sharing value-packed content with subscribers is not just a way of getting to know them better — it’s also an excellent way to give them a preview of the value you’d provide if they were to hire you, as well as a form of…

Reciprocity

By sharing tips, knowledge, and tools for free, you’re not only positioning yourself as a trusted authority, you’re building up goodwill that will lead your most engaged subscribers to become your next clients when you send invitations their way.

Right now you might be thinking:

"This is marketing. What’s it got to do with me?”

In a word, everything!

If you’re here I’m guessing that you’re tired of competing with hundreds of other web designers.

Or haggling with clients, who don’t see why they should pay your prices when there are so many other designers out there, willing to do the job for less.

Instead, you want to gain a strategic and competitive advantage over the masses. You need to position yourself as the obvious choice for clients in your niche.

The way you do it?

By investing in your skills so you bring more to the table than simply the ability to build beautiful, clean websites.

Understanding the basics of key marketing concepts like lead generation, messaging, and customer experience will give you the knowledge you need to ask better questions, provide better advice and guidance, and ultimately, build better websites that generate an increased ROI for your clients.

Once you learn how to position yourself not just as a web designer, but as a strategic partner and architect of automated lead generating machines, your perceived value—and your rates—will increase enormously.

The added bonus?

You can apply everything you learn to your own website as well, so you’ll never be stuck for clients or revenue ever again.

Who am I to be telling you all this?

Dave Foy
I’m Dave Foy, and I’m about to show you how to turn every website you build into a highly optimised, automated sales funnel using the tools you already have on hand—WordPress and Elementor.

For as long as I can remember, I’ve loved helping people.

Fun fact: I’m actually a fully qualified teacher!

For 10 years, I taught 5-11 year olds in the UK so I know a thing or two about breaking down tough-to-grasp concepts in ways that literally anyone can understand.

20 years ago, I built my very first website – yikes! In 2003 I turned pro and spent 16 years in industry, building and optimising websites so they attracted highly qualified leads and made sales on demand.

When I started my current business, I applied everything I knew about sales funnels to my own website, resulting in rapid list growth, a string of profitable course launches aimed at non-coder web designers and a six-figure income in my first year.

As I’ve got to know my audience even better, I’ve realised many web designers are leaving precious money on the table, or missing out on projects altogether, because they’ve lost their footing in an overcrowded market.

So I decided to combine my passion for teaching, my down-to-earth and non-sleazy approach to marketing and my 20+ years web design experience, to create the ultimate course to help you generate better results for your clients and yourself.

introducing

No Fear Funnels DIY
No Fear Funnels is an instant access online course for ambitious non-coder designers, who want to learn how to build highly optimised, automated, lead and sales-generating websites with WordPress and Elementor.

Through a series of bite-sized, engaging video lessons, each of the seven modules create a logical progression.

I take you from basics of creating an ideal client avatar, right the way through to tracking your conversions with Google Analytics and Facebook ad pixels and using that data to optimise your funnels.

Watch over my shoulder as I show you how to use Elementor to do everything from building, optimising, and split testing opt-in pages, to building long form sales pages with multiple third-party app integrations.

Along the way, you’ll realise that in today’s market, it’s no longer enough to just build visually stunning websites.

If you want to build a profitable business that sustains you and your family, you need to start building intelligent websites that generate continual ROI for yourself and your clients for years to come.

What do you think clients would pay more for?

A visually appealing website? Or a visually appealing automated lead & revenue generating machine?
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Testimonials

5/5
“I now have a great system with supporting materials to build my own funnel and talk to clients in a productive way. This is NOT just a bunch of videos with platitudes. It is utterly real world and executable material!”
MIKE SALE
5/5
“Everything about No Fear Funnels is exceptional. This isn’t just over-delivered content; instead it’s a simple step-by-step framework for creating winning sales funnels.”
JJ HILLER
5/5
“The No Fear Funnels Facebook group is my number one go-to Facebook group. The interactions there have grown my business and increased my profits, no question.”
STEPHEN GORDON

Say goodbye to expensive monthly subscriptions for tools like LeadPages and ClickFunnels…

With WordPress and Elementor in your digital toolbox, you already have everything you need.

Here’s what you’ll learn inside No Fear Funnels...

Module 1

What is a Sales Funnel?

How sales funnels work and why they’re so effective, even if you’re a “non-marketer.”

A broad overview of a complete sales funnel, all the component parts, and how they work together to attract, nurture, and convert warm leads into paying clients and customers.

A closer look at conversion engines, AKA the simple yet powerful building blocks that you’ll use to create each and every funnel you build. Spoiler alert: there are only two!

Module 2

Planning the Funnel

How to figure out what makes your ideal customer tick so you can attract, nurture, and convert them efficiently and effectively, without wasting precious time or money.

People don't buy products or services. Find out what they do buy, and how getting clear on this is THE key to the success of your funnel.

Meet The Green Building Company, the case study client that we’ll be building a working sales funnel for throughout the course.

Module 3

Lead Conversion Engine

What makes the most effective lead magnet and how to create one.

How to plan, design, write, and build an opt-in page that’s primed for high conversion rates.

The importance of the often underestimated thank you page and how it can (and should!) play a crucial role in your overall funnel strategy.

Module 4

Email Marketing

How to use timeless email marketing strategies to nurture a new lead and build a lasting relationship based on value and reciprocity.

A step-by-step guide to writing high-converting email sequences that maximize your leads, convert to sales, and result in loyal clients and customers.

How to configure automated email nurture campaigns in a variety of email marketing platforms.

Module 5

Sales Conversion Engine

Learn how to create a sales conversion engine and how to integrate this with your lead conversion engine to build a seamless campaign.

The principles, theories, and concepts behind hugely successful sales pages, with a framework you can use for your own sales pages.

Find out how to maximise the profitability of your funnels with sale upgrades like order bumps, upsells and downsells.

Module 6

Traffic to Lead

How to attract the right kind of traffic into your funnel from a variety of channels.

How to use website content to acquire qualified leads effectively, and guide prospects further into your funnel.

The basics of direct lead capture and interruptive lead capture, as well as how and when best to incorporate these methods into your sales funnel.

Module 7

Improving the Funnel with Data

How data-driven marketing is the key to continually improving the performance of your funnel and, ultimately, your revenue and profits.

We'll set up all your tracking in Google Analytics, Google Tag Manager, Facebook ads, email marketing system and more—the right way.

Learn how to glean the right insights from your key performance indicators, and what metrics you should really be focusing on to maximise profits (hint: it's not conversion rates).

"...Learning how to build automated pipelines of leads and sales is one thing - implementing and optimising them is quite another..."

Bonus Content

As an experienced teacher, marketer, and web designer, I know there are three bonuses I can provide to give you an even more amazing experience:

Bonus 1

Membership to the No Fear Funnels Facebook Group for Peer Support

Whether you’re a freelancer, work for an agency, or run a micro-agency of your own, there’s one thing I know for sure — it’s hard to create in a vacuum.

Of course, your clients are there to provide feedback and approval on your work… but when you’re upping the ante (and your rates!) you can’t exactly go to them with questions about the whys and wherefores of integrating Calendly, or the optimal number of emails to include in a webinar funnel, can you?

When these types of questions arise or imposter syndrome kicks in, you’ll need a group of friendly faces for feedback, encouragement, and connection.

The No Fear Funnels Facebook group is full of awesome, super-friendly humans from all over the world, who are ready and waiting to welcome you, hold you accountable and be your sounding board. While I won’t be living in this group like I did last time around, I’ll be ducking in from time to time to see how you’re getting on. 

Bonus 2

Two live group training calls

The opportunity to participate in two live training calls where I’ll demonstrate how to automate your funnels with two email service providers not demonstrated in the course—MailerLite and ConvertKit.

Bonus 3

Access to the Back Catalogue of Bonus Content

A goldmine of additional technical training, advanced tutorials and guest speaker presentations to help deepen your knowledge and continually improve your skill set.

Testimonials

5/5
“Everything about No Fear Funnels is exceptional. This isn’t just over-delivered content; instead it’s a simple step-by-step framework for creating winning sales funnels.”
JJ HILLER
5/5
“The No Fear Funnels Facebook group is my number one go-to Facebook group. The interactions there have grown my business and increased my profits, no question.”
STEPHEN GORDON

No Fluff or filler!

Just highly actionable, best practice strategies that are proven to help you work smarter, not harder.

There’s nothing I love more than to see the students I teach developing high-converting, optimised sales funnels more expediently than ever before.

As a web designer myself, I know better than anyone that you don’t have time to waste.

That’s why every watch-over-my-shoulder lesson inside of No Fear Funnels is only around 10 minutes long and gets to the point, fast.

5/5
“Everything about No Fear Funnels is exceptional. This isn’t just over-delivered content; instead it’s a simple step-by-step framework for creating winning sales funnels.”
JJ HILLER
5/5
“The No Fear Funnels Facebook group is my number one go-to Facebook group. The interactions there have grown my business and increased my profits, no question.”
STEPHEN GORDON

Here's everything you'll receive when you enroll in No Fear Funnels

No Fear Funnels Online Course

Seven highly actionable, easy-to-implement foundation video modules that will help you plan, design, build, and manage highly effective sales funnels using WordPress and Elementor.

Private Facebook Community

Access to the No Fear Funnels Private Facebook Community where you can connect and network with other students, old and new.

Two Live Group Training Calls

The opportunity to participate in two live training calls where I’ll demonstrate how to automate your funnels with two email service providers not demonstrated in the course—MailerLite and ConvertKit.

Access to the Back Catalogue of Bonus Content

A gold mine of additional technical training, advanced tutorials and guest speaker presentations to help deepen your knowledge and continually improve your skill set.

What about access to future updates?

When you enroll in No Fear Funnels DIY, you'll be able to put your $97 purchase towards the cost of any new versions of No Fear Funnels in future.

Enroll in No Fear Funnels today!

All sales are final

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Money Back Guarantee

“But Dave! I don’t have a chunky email list or a gazillion followers, and the only people currently visiting my website are my mum and my mates. Should I join today or concentrate my efforts on growing my traffic first?”

Great question! 

In fact, this is the number one question that comes up whenever I open the doors to No Fear Funnels, and it’s the biggest mistake I see most web designers (and their clients!) make.

The way I see it, there’s little sense in investing time and money into driving traffic to your website unless you have correct systems in place to maximise the potential of each individual lead when they show up.

Now is the perfect time — before you invest hours creating free content and your hard-earned dollars into into paid traffic — to take a proactive step back from your business and ask whether you have your funnel basics in place.

If the answer is “no” or even “I’m not sure…” I’d love to have you inside the No Fear Funnels course.

And remember…

Everything you can take everything you learn in the course and apply it in your clients’ businesses as well as your own!

No Fear Funnels is right for you if you:

Love creating websites but lack confidence and have gaps in your knowledge when it comes to marketing.

Are searching for a new way to stand out in the increasingly crowded web design marketplace.

Already know how to create visually stunning websites but are struggling to take your work—and your income—to the next level.

Want to become an in-demand web designer who attracts clients that are willing to pay a premium to work with you.

Are tired of paying monthly subscriptions for expensive tools like LeadPages and ClickFunnels, and instead, want to maximise the tools you use every day, like WordPress and Elementor

5/5
5/5
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EnrolL now

Are you ready for No Fear Funnels?

I created No Fear Funnels so you can get all the support and mentorship you need to build high converting sales funnels faster. Zero confusion & maximum confidence.

When you Enroll in No Fear Funnels, you’ll no longer feel like a fraud when your clients talk to you about their sales and marketing goals, or nod politely believing they have absolutely nothing to do with you.

 

You’ll no longer waste hours of income generating time trawling through YouTube tutorials trying to figure out how to deliver the optimisations you’ve promised your clients.

And you’ll no longer struggle to articulate what makes you different or unique because you’ll have all the knowledge and skills you need to position yourself as the obvious choice to lead your prospective clients’ next web projects.

Days
Hours
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Enroll Today!

All sales are final

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“I’m not a web designer but this sounds like just what I need. Is No Fear Funnels still right for me?”

Absolutely! In fact, the No Fear Funnels community is already rich mix of people with wildly different skill sets, from healthcare consulting and sculpting to mortgage broking, and even custom horse tack making!

While each lesson was planned and written with non-coder web designers in mind, the principles I teach are fundamentals that can be applied by virtually any service-based business owner who wants to learn how to optimise their website for increased leads and sales.

5/5
5/5

Enroll in No Fear Funnels today and get immediate access to:

No Fear Funnels Online Course

Seven highly actionable, easy-to-implement foundation video modules that will help you plan, design, build, and manage highly effective sales funnels using WordPress and Elementor.

Membership to the No Fear Funnels Facebook Group for Peer Support

Access to the No Fear Funnels Private Facebook Community where you can connect and network with other students, old and new. While I won’t be living in this group like I did last time around, I’ll be ducking in every week or so to see how you’re getting on.

Two Live Group Training Calls

The opportunity to participate in two live training calls where I’ll demonstrate how to automate your funnels with two email service providers not demonstrated in the course—MailerLite and ConvertKit.

Access to the Back Catalogue of Bonus Content

A goldmine of additional technical training, advanced tutorials and guest speaker presentations to help deepen your knowledge and continually improve your skill set.

And of course...

Access to the seven foundation modules that make up No Fear Funnels, all housed in a secure online portal, which you can access 24/7 via your desktop or mobile device.

All sales are final

Secure Payment
Money Back Guarantee

Got a Question?

Your answer may well be in the FAQ’s below…

No Fear Funnels is comprised of 50 video-based lessons which are housed in a secure online classroom. Beneath each video you’ll find a text transcription, making it easy to see exactly what’s covered in each lesson.

As a qualified teacher, I recognise that different people like to learn in different ways.

If you’re someone who likes to dive in and find your answer to a specific question, you can do just that.

Alternatively, if you prefer to set aside chunks of time for your learning and development, you can binge each module Netflix style. The runtime of each video is around 10-15 minutes so theoretically you could easily watch all the videos in a day! Naturally, you’ll need to set aside more time for implementation.

To get the very most out of the course you’d need to at least have dabbled with WordPress and Elementor, though you don’t need to be an experienced user of either.

Absolutely! Provided you intend to use WordPress and Elementor, everything you learn inside No Fear Funnels can be applied to your own business!

While you won’t need to invest in any expensive monthly subscriptions for tools like LeadPages or ClickFunnels, there are a few things you’ll need in order to get the very best from the course:

  • A self-hosted WordPress website.
  • Elementor Pro. While you could achieve similar results with the free version, I won’t be covering these time-consuming workarounds in the course.
  • A page builder compatible WordPress theme. Any theme that works with any modern page builder plugin is fine.
  • An email marketing provider. In the current version of the course, I show you how to implement everything I teach using Drip and MailChimp. However, I now don’t recommend either of those platforms. So in the bonus live training coming soon, I’ll be showing you how to do the same with both MailerLite and ConvertKit, and explaining how to decide which platform to use. But don’t worry! Everything you’ll learn is applicable to most modern email marketing platforms.

That’s totally fine! The core marketing principles that I teach throughout the course are entirely “page builder agnostic” and transcend any individual piece of tech.

So while I show you how to build in Elementor, you could easily achieve those same things using another page builder if you already have one you know and love!

Absolutely! In fact, the No Fear Funnels community is a rich mix of people with wildly different skill sets, from healthcare consulting and sculpting to mortgage broking, and even custom horse tack making!

While each lesson was planned and written with non-coder web designers in mind, the principles I teach are fundamentals that can be applied by virtually any service-based business owner who wants to learn how to optimise their website for increased leads and sales.

No. We focus on the elements of building the funnel, rather than a full website.

I’ll be teaching how these traffic generation tools fit into the entire sales funnel process, but won’t be teaching you specifically how to run ad campaigns.

Once you Enroll you’ll receive an email from me with details of how to join the group.

Nope, not if you don’t want to — but students typically get lots of extra value from being a member, create online and offline friendships and referral partnerships and take the opportunity to network and ask questions about things that aren’t even covered in the course. If you choose not to join, you’ll almost certainly miss out on all this!

Definitely not. That’s tackling things completely back-to-front.

Attracting the amount and quality of traffic you need is only possible once you’re clear on your target customer’s problem and the solution they desire. And this is exactly what I teach in the course.

Literally every single aspect of your funnel—right from attracting traffic—depends on having got clear on your customer first. The success of your entire funnel depends on it.

Once you’re clear on that, attracting lots of the right kind of traffic is easy! And it’s exactly what I teach in No Fear Funnels.

Nope. This is the only time I’ll be offering No Fear Funnels DIY at this price point. It’s now or never!

When it comes down it, the question of whether No Fear Funnels DIY is worth the $97 investment is really up to you.

Of course, you could trawl through thousands of YouTube tutorials containing competing and differing advice and spend countless hours trying to band-aid useful snippets together.

Or you could invest $97 in No Fear Funnels DIY and receive access to a course that promises to make building high converting, lead and sales generating machine easier than ever before.

The tough love bottom line?

When you decide to join me, you’re investing in more than just an online program – you’re investing in yourself and your future profitability.

Payment can be made with any major credit card or with PayPal.

I’m afraid not. With the $97 price tag, I’m only offering one-off payments this time around.

As soon as you’ve enrolled, you’ll receive two emails from me via my company name, Design Build Web.

The first will confirm you have been enrolled in No Fear Funnels and the second entitled “How to redeem your copy of No Fear Funnels” will ask you to confirm your email address and set a password to enable you to access the course securely.

In that email, you’ll also find instructions for how to join the private Facebook community.

All sales are final and no refunds are offered on this purchase.

No Fear Funnels won’t just help you build highly optimised and automated websites that generate leads and sales on autopilot using WordPress and Elementor.

It’ll give you the competitive advantage you need to set yourself apart and make you an obvious choice when it comes to hiring a web designer.

Enrollment closes in:

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No Fear Funnels DIY

Enroll Today!

All sales are final

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